Story. System. Soul.
We are a boutique storytelling and UX strategy studio helping founders, institutions, and cultural leaders build meaning, not just marketing. We offer strategic clarity, narrative design, and emotionally intelligent experiences that connect deeply and perform intelligently.
Who we help
If you're a founder, we help you share your values through design and storytelling that feels real.
If you're a government or civic organization, we help you make complex systems more human and clear.
If you're a startup in transition, we help you tell the next chapter of your story — with clarity, content, and UX that can scale.
Our Tiers
Signal
$3000/mo
Who: Solo founders or early organizations
What: 2 content assets, 1 review session, light UX or brand support
Time: 4–6 hrs/month
Commitment: 3 month
Pulse
$8,000/month
Who: Growing teams in need of rhythm + strategy
What: 4–6 assets/month, strategy syncs, UX oversight, analytics
Time: 12–16 hrs/month
Commitment: 4–6 months
Beacon
$25,000/month
Who: Institutions, high-stakes organizations
What: Custom brand system, research, full narrative + UX builds
Time: 30–40+ hrs/month
Commitment: 6–12 months
Lumen
$50,000+/month
Who: Visionary organizations, global institutions, or founders reshaping culture
What: Narrative and UX transformation at scale. Full systems reimagining — brand, voice, product, and internal alignment. Leadership support, embedded collaboration, and deep design research.
Time: 40–80+ hrs/month
Commitment: 6–18 months
Why us
We’ve led content and UX for Google, Shondaland, the Los Angeles Times, Forbes, ArtCenter, International Fund for Animal Welfare, and many others. We bring rigor, beauty, and purpose to every engagement. With John’s emotional UX leadership and Lori’s global editorial vision, your story becomes a system — and your system becomes a signal.